The use of labels, regardless of the marketing sphere you are in, is a very effective way to see your brand. Since label contain information about the product, the manufacturer of the product, and the quality it has, you can be safe to say that label are small yet effective marketing strategies that can attract the customers. In addition, since these labels may be made from different materials, such as paper, metal, cloth or plastic, they are cheaper as compared to other marketing strategies. This is the reason why you would most probably find a label attached to everything that you purchase, from household items to clothes.
This article focuses on the clothing labels and the usages each clothing label type can provide. As you might have concluded from the term, clothing labels; label the garments using such important information like the brand and the quality that it has. Regardless of the manufacturer of the clothes, be it a very big garment industry or a home designer, these small labels are utilized widely for a variety of reasons. The following are some of those:
• To show what size the clothes are in. These sizes may vary from small to large, depending on the manufacturer’s measurements. Some clothing labels also indicate the age group to which the clothes are intended.
• To mention the material used for the clothes. Some of the options include cotton, nylon, wool, polyester or silk.
• To show who made the clothes, or in other words, the brand name.
• To enlist some washing instructions. This would usually tell the customer whether the clothes can be hand washed or machine washed. It might also indicate the type of drying that it requires: heat drying or tumbler drying. Some even include ironing instructions.
• To provide the name of the designer and the manufacturer.
• To identify which school or company the clothes represent. This is specifically true for uniforms.
The location of the clothing labels in the garment are also strategic to the purpose of the label. For example, the clothing labels that advertise who made the garment are placed outside of the cloth. Labels for the sizes are most likely placed at the inside back of the cloth, while those labels stating the washing instructions and the ironing precautions are placed on the inside side of the cloth. Other brands vary in their use of the labels, but the usual rule about it is this: the more important the information is in the label, the more obvious the location should be.
Types of labels are also categorized. One of those categories is the one discussed above: based on the use. Another category is how the writings are displayed: either printed or woven. Although the printed labels are cheaper, the frequent washing can fade the information in the label. Woven labels are more durable, but they are also more costlier. The last category is based on how the clothing labels are attached to the cloth – iron-on, sew-on or stick-on.


